What is a ‘Digital HQ’? Is it a messaging platform? Does it automate your everyday tasks? Is it a place for your team to collaborate in real time, making work pleasant and more productive?
Yes, it’s all that.
As a powerful piece of software that does all that and more, Slack adopted the Digital HQ as it’s new rallying cry for the brand. To introduce the concept in a delightful, humorous, and playful way, the team partnered with Brand New School to create a short explainer video.
Originally presented as an opener to Slack’s 2022 Frontiers conference, this piece came be a key tool in Slack’s lifecycle marketing across the rest of 2022 and beyond.
Alongside the my partners on brand strategy and copy, I served as a key design lead, providing feedback and guidance on crucial visual storytelling to our agency partners, in addition to helping guide the piece to execution through its use in numerous subsequent campaigns.