At Splice, an increasing part of the brand was invested in editorial and educational content, of which I led from a design standpoint. Working with internal content teams and multiple illustrators weekly across numerous channels, I kept consistency in brand voice while pushing the unique vision of each piece or post. As a result, Splice show growth in its Instagram following by 400%+ (within a year) and also saw many other notable increases in community engagement.

Below are a few selections of prior collaborations.

The rest is located here.

 

web DESIGN & DEVELOPMENT: JAY SCHAUL & LARA WARMAN

CONTENT STRATEGY: BOBBY taylor & KEN HERMAN

 
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GETTING STARTED WITH MIXING (MARIA CHIMISHKYAN)

 
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HOW TO MASTER HIP-HOP (INKEE WANG)

 
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MUSIC THEORY 101 (SEAN SUCHARA)

 
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GET BETTER, FASTER (ANDY GREGG)

 
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Additionally, I also art directed larger campaigns and one-off activations within Splice. Below is a spot within the Grammys edition of Billboard — to honor that years’ nominees and elevate the work and efforts of the larger music production community.

I helped pitch, concept, and direct this piece, working alongside in-house illustration and external copywriting to produce a narrative around the story of a song.

 

COPY: SIMON GOETZ

ILLUSTRATION: JAY SCHAUL

 

 
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