Originally a prank for gaming convention attendees, OK Cookie was a product intended to reflect the spirit of Cards Against Humanity in an unusual way — by hiding CAH-esque humor within innocuous fortune cookies.

OK Cookie was later revived as a separate product and first-run offering for Cards Against Humanity's new offshoot company, Blackbox. I was tasked with designing a distinct brand, packaging, and product language to be used throughout both print and web.

Hungry? Order yourself a box here.

 

 

MARKETING WEBSITE: AMY-NICOLE SCHWARTZ & LAUREN GALLAGHER

COPYWRITING: cah founders

 
 
 

I also included secondary logo treatments, for flexibility within various packaging layouts and the product itself.

 
 
 

Likewise, here are some early logo iterations.

 

Going forth, I expanded the brand direction into gift-wrap tessellations to be included within the packaging itself.

 
 

The actual fortunes consisted of both simple copy and a logo treatment on opposing sides of paper — wrapped within a treat, of course.