As the first designer and early employee for Cards Against Humanity, I established the primary brand voice, guidelines, internal design culture, e-commerce, activations, and much more from what was — at the time — a box of cards.

Working with producers, writers, comedians, scientists, game designers, and many more, my work spanned all aspects of the company, from the serious to the humorous.

Below is a selection of my favorite projects.

For their annual booth at PAX Prime, Cards Against Humanity rented out a portion
of a local theater in Seattle.

I was commissioned to design a 40’ vinyl banner near the entryway, with the only direction being to welcome attendees into the space and establish CAH as a brand.

In a sense, I figure everything is metaphor for something.

Cards Against Humanity receives numerous customer support emails daily — many of them hilarious, rude, offensive, or downright strange.

Thus, the most interesting emails were commemorated with an in-house zine.

This first edition of 500 was printed in-house, on 70lb French paper stock via
a Risograph RZ1090.

As part of an initiative to highlight work from both established and up-and-coming designers, CAH produced a special edition expansion Design Pack, with all proceeds going towards the Chicago Design Museum.

I helped concept, commission, and lead design on the project, with a full case study here.

As a self-initiated project within my time at CAH, I began creating iconography sourced from the weirdest and most popular cards.

Eventually, this was used for collectible pins for fans of the game, and even became successful enough to become a downloadable collection on the Noun Project.

In addition to physical projects, I also was heavily involved in spearheading CAH’s e-commerce presence, including a full redesign of the site itself.

More is captured in the case study here.

As part of one of CAH’s many Black Friday promotions, I designed a box full of bullshit.

It promptly sold out.

During the Holiday season, CAH often stages multi-part puzzles and mailed gifts to those who sign up to participate. As part of a previous Holiday puzzle, CAH purchased a small island in rural Maine, fittingly named Hawaii 2.

I designed a full crest for the island, using elements of both terrains. It was included in an illustrated map and small flag sent to participants.

Someone on Twitter loved it so much, they tattooed it on themselves.

As part of PAX’s inaugural convention in Melbourne Australia, CAH chose to set up a booth to promote the Australian localization of the game.

I created an entire look for the booth, parodying American culture to the fullest. In addition to poorly kerned Trajan, low quality JPEGs of Mitt Romney, and gross overuse of flags, we also hired a local high school marching band to come by to play ‘The Star Spangled Banner’ on the hour.

Australian fans found it at once confusing, amusing, and mostly terrifying.