Cards Against Humanity and its expansions have historically been the best selling games on Amazon since their initial release. Thus, CAH decided to take things into their own hands by creating an online store to market, fulfill orders, and ship the game directly to customers without a third party.

As an early employee (#3) at CAH, I was an integral part of the team that built both the main store and order checkout process, simplifying and re-thinking many common e-commerce desktop & mobile UX patterns and language. Much of my work involved initial wireframes and creative direction, UX/UI research, design iteration, and front-end development coordination.

You can see what I'm talking about right here.

 

ART DIRECTION: BEN HANTOOT & MAX TEMKIN

DEVELOPMENT: SCOTT ROBBIN, JON BUDA, & PABLO ROZANSKI

 
 

The cart is envisioned as a persistent footer within the site, and is animated with icons and small interactions as users add items. These icons also function as anchors to their respective parts of the page, thus letting the user change quantity.

 
 

Upon scrolling to the bottom of the page, the cart unfolds to its full breadth.

 
 

The site is also mobile responsive in terms both its product page and checkout flow.